Njalo ngonyaka, izinkulungwane zabathengi bangaphandle zilahlekelwa yimali ngokuthenga eChina — hhayi ngoba imikhiqizo yaseChina imbi, kodwa ngoba inqubo yona yona-ke iphukile.

Bathola umphakeli ku-Alibaba, bashintshane ngemiyalezo embalwa, bathumele imali yokuqala, bese belinda. Lokho okufika — amasonto noma izinyanga kamuva — ngezinye izikhathi kulungile. Kuvame ukungabi njalo. Imininingwane engalungile. Ikhwalithi embi. Amanani angaphelele. Futhi ngaleso sikhathi, umphakeli uhamba kancane ukuphendula, iwindi lokubuyisa selivalekile, futhi izindleko zokulungisa inkinga ziwela ngokuphelele kumthengi.

Lena akuyona indaba yenhlanhla embi. Kuyinto ejwayelekile kubathengi abenza izinto zodwa.

Ngemuva kweminyaka ngisebenza embonini yezohwebo yaseChina, ngibone le ndlela iphindeka izikhathi eziningi kunalokho engingazibala. Futhi ngifunde kahle lapho iphuka khona.

Izitolo eziningi ezisezingxenyeni ze-B2B yizinkampani ezidayisa noma abadayisi ngokwabo - hhayi abakhiqizi. Abalawuli ukukhiqiza. Uma kwenzeka izinkinga, bayakhombisa ezimbonini. Imboni ibuyela kubo. Uvalele phakathi, ngaphandle komuntu olawula umphumela.

Uma izimpahla zakho sezihambile esitokisini e-China, akukho okusazokwenziwa. Ukuzithumela emuva kubiza kakhulu. Ukuzicekela phansi kuyimfuhlwane. Abathengi abaningi bathola izinkinga zekhwalithi ngemuva kokulethwa — lapho sekwephuze kakhulu ukuthatha isinyathelo ngaphandle kwezindleko ezinkulu.

"Ikhwalithi enhle" kusho izinto ezahlukene ezindaweni ezahlukene. Lokho umphakeli waseChina akubheka njengokwamukelekile kungase kungahlangabezani nezindinganiso zemakethe yakho yendawo, amakhasimende akho, noma imvelo yakho yokulawula. Ngaphandle komuntu oqonda zombili izinhlangothi, lemihlubulo ayilungiswa kuze kube yilapho iba yizimpikiswano.

Intengo ephansi yeyunithi ivame ukufihla izimanga ezibizayo: ukupakisha okungalungile, izitifiketi ezingekho, ukulebula okungahambisani, izinhlelo zokuthumela ezingasebenzi, noma ukubambezeleka kwamasiko. Intengo ephelele yokufika iyona ebalulekile — futhi abathengi abaningi abayibali kuze kube yilapho sekwephuze kakhulu.

Lena yimbangela yenkinga ngayinye engenhla. Uma uthenga eChina ngaphandle komuntu omethembayo endaweni, uhamba endaweni yokuhlinzeka eyinkimbinkimbi ukusuka ezinkulungwaneni zamakhilomitha, uthembele ngokuphelele enhloso enhle kanye nekhono labantu ongakaze uhlangane nabo.

Ukuba nomuntu onokwethenjwa eChina akuyona into ewubukhazikhazi - kuyisinqumo sokuphatha ubungozi.

Lapho ngisebenza nomthengi, angidlulisi i-oda labo efemini futhi ngilinde imiphumela. Ngibandakanyeka kuzo zonke izinyathelo: ukucacisa imfuneko yangempela ngaphambi kokuba ku-odwe noma yini, ukuhlola abahlinzeki ngokusekelwe ezivakashini zangempela kanye nezimvume eziqinisekisiwe, ukuxhumanisa amasampula, ukuqondisa ukukhiqiza, ukwenza izinsolo zekhwalithi endaweni, ukuphatha izinto zokuhambisa, nokuhlala ubhekene kuze kube izimpahla sezitholiwe.

Ngiyazi izimboni. Ngiyazi ukuthi yiziphi ezisika amakhona lapho zicindezelwa. Ngiyazi ukuthi yiziphi eziletha njalo. Futhi ngoba ngikhona eChina, ngingangena esikhungweni, ngibone ukuthi kwenzakalani, futhi ngixazulule izinkinga ngaphambi kokuba zibe izinkinga zakho.

Okubaluleke kakhulu, anginyamalali ngemuva kokuba i-oda libekwe. Ngixhumana njalo, ngikubuyekeza ngentuthuko, ngikhombisa izinkinga ngokushesha, futhi ngithatha umthwalo kusukela ekuqaleni kuze kube sekugcineni. Yilokhu okusho ukubheka ukuthenga kwakho njengenkampani yami.

I-Alibaba inezigidi zabahlinzeki. I-Google inezigidi zeziphumo. Ongakwazi ukukuthola ngokusebenzisa injini yokusesha umuntu okumele ngempela akweseke - okwaziyo imakethe yakho, okhuluma ulimi lwakho (ngisho noma kungewona ngokoqobo), futhi onentshisekelo yangempela ekwenzeni ukuthenga kwakho kuphumelele.

Yilokho engikunikezayo eTerrametis.

Akuyona nje ukuthola izinto. Akuyona nje i-logistics. Inqubo ephelele, ecacile, enesibopho yokuthenga - ephethwe umuntu oyedwa ophatha ibhizinisi lakho sengathi ngeyakhe.

Uma ukhathele ukuzulazula uchungechunge lokuhlinzekwa laseShayina wedwa, ngingajabula ukukukhombisa indlela engcono.